|SPEAKING ENGAGEMENTS & WEBINARS|
2014 Corporate Brand and Reputation Conference
This year, there will be a Fleishman session at the Corporate Brand and Reputation Conference taking place May 21-22 in Houston, Texas. For more information, click here.
On Feb. 20 FleishmanHillard CEO Dave Senay presented at The Thread Summit in Denver, Colo. Senay’s presentation, “Authenticity: The Thread That Binds Brand and Reputation,” made a parallel between the legend of “The Red Thread” and FH’s Authenticity Gap research. As “The Red Thread” connects us to one another through time and across borders, FH’s Authenticity Gap insights help organizations connect to their audiences by bridging the gap between brand and reputation to create Authentic Engagement. To request a copy of the presentation, click here.
The Financial Services team in London hosted a successful Breakfast Briefing on February 19th to discuss “Does the Insurance Industry have an Authenticity Challenge?” It was a well-attended event including top brands AXA, Willis, Swiss Re and Direct Line as well as the three largest U.K. insurance organizations (including the Association of British Insurers and the Chartered Insurance Institute). Clients included the British Insurance Brokers’ association and Royal London.
Authenticity Gap Study
Hear a recap of the global headlines from FleishmanHillard’s study and how the methodology helped organizations identify and then manage their authenticity gaps to improve their brand and reputation.
The Agora Blog
Not so long ago, I sat on a panel at a conference in Prague (yes, I know, tough life). Anyway, the subject was "The Communicator 3.0." What, therefore, does the next generation of communicator look like?
What brands can learn from literature
The story of “The Old Man and the Sea” is a compelling tale of triumph over adversity. So what can brands learn from Hemingway? Harvard Professor John Kotter said it well: “We learn best – and change – from hearing stories that strike a chord within us."
Lessons from Ozymandius
Poetry is wonderful because it forces your mind to look for personal connections and deeper meanings.
Ho Ho Ho
As the holiday season approaches, it is worth considering how that great mainstay of Christmas cheer, Santa Inc, has managed to maintain its stellar reputation after literally decades at the top.